If you haven’t heard Section 80, it’s a concept album about what’s happened to today’s adults who were born in the 80’s and faced AIDS and crack epidemics, gang violence, Reaganomics and a host of other ills. A.D.H.D. is one of the most poignant depictions.  If you haven’t bought Section 80, you can grab it here. Also, check out some words from the director below.

Here’s what the director had to say about the video:

“Inspired by “A.D.H.D.”s dark beat and melancholy lyrics which explore a generation in conflict, we find Kendrick Lamar in a video that illustrates the songs universal and age-old theme of apathetic youth. Shot in New York City during the sweltering July Summer heat, “A.D.H.D” is the third video to be released from Kendrick Lamar’s debut album Section.80.”