Through Atlantic Records, Action Bronson joined the major label a few years back, courtesy of VICE Records. The imprint to the magazine and digital platform of the same name now partners with Bronsillino for a new food show. “Fuck, That’s Delicious” (gotta love VICE’s fearlessness) will be a web series chronicling A.B.’s many food stops during his food career.

Prior to his success with Dr. Lecter, Bronson worked around New York City as a formally trained chef. Previously, in sync with his DJ J-Love mixtapes, the Queens MC launched a short-lived YouTube series teaching recipes and techniques to his fans.

Today was met with the trailer:

Roberta’s in Brooklyn and Eddie’s Sweet Shop in Forrest Hills, Queens are confirmed featured grub-spots.

Should Guy Fieri be nervous?

Related: Action Bronson Says That He Pays His Bills From Monthly Sales Of Indie Albums & Talks Wearing Shorts Year-Round (Audio)