In just two years, veteran underground MC Action Bronson has become damn near a household name. From his humor, unique physique, stage antics, and food insights, Bam Bam is a recognizable figure in the vain of Rap’s 1980s character-driven personas. However, along the way, are new fans missing the fact that the Queens native is just one of hell of a spitter?

Last year, Bronson’s first major label-backed release, Saaab Stories, a collaborative effort with producer Harry Fraud, was a Top 75 debut on the charts. Although the EP featured viral video, “Strictly 4 My Jeeps,” the joint did not penetrate the national radio and video platforms. With his first full-length with Atlantic Records, Mr. Wonderful, Action is hoping to change that, given his skills and brand. Recently, at Peter Rosenberg’s Peter Palooza III, A.B. played “Easy Rider,” a psychedelic cut partly inspired by the famous 1969 film made by and starring Dennis Hopper and Peter Fonda. The record featured textbook Bam Bam imagery, with a fuzzy guitar backdrop, and a delivery that will appeal to fans of lyrical, vibe-driven Rap.

Ride the Harley into the sunset with what may be Hip-Hop’s next crossover star:

UPDATE: Twenty-four hours later (August 5), Action Bronson and Party Supplies’ single is released in HQ audio, sans radio tags:

Related: Action Bronson, Schoolboy Q, Vic Mensa & More Blow The Roof Off Peter Palooza III (Video)