From the beginning, Big K.R.I.T.’s song “Pay Attention,” featuring Rico Love, announced a new chapter for the Mississippi MC. K.R.I.T. allowed Jim Jonsin to take the production reins as he got into grown and sexy mode. The video for the song also reflects K.R.I.T.’s evolution. Rather than take a trip to the strip club, he opts for a more subtle approach but still captures the steamy vibe of the song. Check it out.

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