Raz Simone keeps rising. That idea inspires his latest video, “Macklemore & Chief Keef.” Shot in a rocky desert in the magic hour, it’s Raz’s raps that are sharper than the landscapes, as he talks about the plight of the Internet artist looking for buzz and accolades in 2015.

The song’s title appears inspired by the Seattle, Washington MC constantly being asked about the success of Macklemore (and Ryan Lewis), and the racial tie-ins of the Grammy, platinum plaque, etc. The Chief Keef part seemingly stems from so many artists’ temptation to make Trap (or Drill) music simply to be heard. Raz pushes his bars with conviction, energy, and a lot of thoughtful commentary over a sparse drum arrangement.

Lyor Cohen believes in Raz Simone in his latest venture. After hearing joints like this, do you?

Related: Join Raz Simone On His Journey To Become King Of The Jungle (Video)