J. Cole has released a new music video for “G.O.M.D.” off of his 2014 Forest Hills Drive album. While the song itself may put Heads in a party vibe with the bouncy beat and catchy hook, the visual is more thought-provoking, as it’s set during slavery times in the South. Cole plays a house-slave who capitalizes on an opportunity to arm the rest of the slaves and take over the house, although it’s not a simple “black versus white” story. As an active participant in the protests against the deaths of Michael Brown and Eric Garner, Cole’s message of change continues.

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