Kendrick Lamar and Reebok partnered for a unique showcase featuring what might be Kendrick’s first live performances from his new album To Pimp a Butterfly. They selected 100 guests to try out their new ZPump Fusion shoe in a 5K race. Unbeknownst to the guests the soundtrack for the race would be provided by a full performance by K. Dot on a TDE-branded truck that led the way. As people on the street figured out what was happening, legions of fans joined the run.

Check out highlights of the night set to the Pharrell and Sounwave-produced “Alright,” from TPAB.

Do you think Kendrick is a better fit for a Reebok spokesperson after their abrupt departure from Rick Ross?

Related: Kendrick Lamar Speaks On The Spiritual Mindstate Behind To Pimp A Butterfly