Saukrates has been 20 years deep in Hip-Hop. An early Canadian staple as both an MC/producer, the Toronto, Ontario native was working with Xzibit long before Dr. Dre and Rockwilder did, making jams with Common before G.O.O.D. Music was established, and producing Choclair albums when Priority Records was still owned by Bryan Turner.

In the 2000s, Saukrates has actually (and rather quietly) been an integral part of Redman’s Gilla House team. Unlike some of the other artists in the crew, Saukrates credits go back a ways. He’s still focused on his own material. From last year’s Amani (Saukrates’ middle name), the MC/producer unleashes the title track.

Having made albums for 18 years now, the video (starring fellow Canadian MCs Shad, Maestro Fresh Wes, and G. Stoeks) pokes fun at record executives, yes-man, and the perils and pit-falls an art-orientated creative must face in 2015.

Related: Redman – I’m Sick (Lite Up the Disco) ft Saukrates (Video)