Drake takes a look at pop culture and turns it on its head in the instantly rewind-worthy new video for “Energy.” The visual, for the song which is directed straight at Drake enemies, re-creates several recognizable moments from TV shows, films and real-life. Drake channels Oprah, Kanye West, Miley Cyrus, President Obama, Justin Bieber, OJ Simpson, Floyd Mayweather and more, often portraying them, himself, to show that his anthem about the negativity of detractors extends beyond himself to many other famous personalities.

Like the song, from his If You’re Reading This It’s Too Late mixtape, the video is a scathing commentary on society’s tendencies to build celebrities up, only to tear them down. In speaking with Zane Lowe about the visual, which was inspired by Michael Jackson’s video for “Black & White,” Drake said “I was like, ‘Man, you know, effects have come such a long way. I bet we could do something crazy with this.’ And how many people in the world feel like they have enemies? Everywhere you go, there’s always someone who wants to pull you down and even celerity friends of mine or people that I don’t know. I want people to rewind it a bunch of times and go and tell someone else to watch it. It’s shocking, it’s beautiful, it’s a lot of things.” Check it out.

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