Alchemist is a marketing genius. In the midst of plenty of Rap diversions this week, the Gangrene cofounder launches latest single “Reversals” into the digital super-highway with some sarcasm-marketing. No, the Mass Appeal Records single does not feature Drake, Meek Mill, or Jay Electronica, but it absolutely packs potent punches of hardcore Rap, with dusty beats.

New Jay Electronica with Meek on hook & Drake verse!!! ( royal rumble diss ) https://t.co/o8Hko4g2sr

— Alchemist (@Alchemist) July 31, 2015

ALC and Oh No’s third studio album, You Disgust Me (August 14) sounds right in line with the two previous—and that’s a good thing.

With this being Gangrene’s first Mass Appeal-era work, wouldn’t it be great to get another Al’ and Nas session in?

Related: Action Bronson & Gangrene Make A Rental Car An All-Terrain Vehicle (Video)