Mac Miller’s third studio album, GO:OD AM releases today (September 18). While free, full streams are still available via NPR Music, the Most Dope MC/producer releases a new visual to draw attention to his first LP since leaving the Rostrum Records independent and joining the Warner Records fold.

“Brand Name” maintains his near-decade-long run with Pittsburgh, Pennsylvania’s ID Labs production outfit. The song has a minimalist feel, with complexly arranged Soul samples, hard, multi-tracked drums and accents. For the visual, with deliberate nonchalance, Mac raps about his life at this stage, and all that goes on behind the movement. For the Rex Arrow-directed video, it’s part Matrix and part Truman Show. Heads can see the youthful sensation suited up, eating pancakes with a “Brady Bunch”-like family. However, as Mac gets out of his Nissan after a day at the cubicle, not everything as what it seems…

Of his peers, has Mac Miller evolved the most in his first three albums?

Related: Mac Miller Says Donald Trump is “Like a Struggling Rapper,” And Those Were His Nice Words…(Video)