In the more than 20-year history of Bad Boy Records, Puff Daddy has inked deals with a number of distributors. In the 1990s glory years, Clive Davis’ Arista helped put multi-platinum, highly-acclaimed albums by The Notorious B.I.G., Ma$e, and Craig Mack in stores. For much of the 2000s, Diddy (as he was then known) joined the Warner-Atlantic family, where he cultivated Bad Boy South, and signed hit-makers Yung Joc, Gorilla Zoe, and reality TV-spawned acts like Danity Kane and Day 26. In the 2010s, Puff’ teamed with Interscope Records—once distributor of 1990s rival Death Row, where he’s launched Bad Boy Worldwide with LPs by himself, French Montana, and MGK (a/k/a Machine Gun Kelly), among others.

Today (October 5), it is revealed the Sean Combs has found Bad Boy’s new parent label and distributor. Puffy has teamed with L.A. Reid, Sylvia Rhone and Epic Records, where he guarantees to release his next two solo LPs. Presently, Puff reunited with Pharrell Williams for 2015 hit single “Finna Get Loose.” Beyond the mogul’s music career, Epic will offer Bad Boy’s roster marketing, promotion, sales, and distribution. In the Billboard report, specific talent was not named. At present, Bad Boy includes Cassie, MGK, French Montana, and reportedly newly-signed Bow Wow, among others.

Once home to Michael Jackson, Epic currently houses Hip-Hop acts such as Big Boi (as well as Big Grams and Outkast), another Bad Boy affiliate in Janelle Monae, Travi$ Scott, and Future.

Earlier this year, Bad Boy artists of the past have alluded that the “Puff Daddy & The Family-era” roster, including Lil’ Kim, may tour again with their onetime mentor and producer.

Do you think this move will be a key chip in Bad Boy’s aim to return to the top?

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