Kanye West is back, reinvigorating the G.O.O.D. Friday weekly release campaign with “Real Friends” and a snippet “No More Parties in L.A.” Featuring Ty Dolla $ign, the former is five-plus minutes of unbridled emotion, the rawest since West became a father, which gives Heads a sense of a brand-new Kanye, perhaps one more vulnerable than in years past. With its release, fans (and critics) can expect to be gifted with weekly new releases, most likely as a promotional strategy for Swish, ‘Ye’s approaching follow-up to 2013’s Yeezus. Streaming now on his website, the dual release has, unsurprisingly, set the Twittersphere ablaze.

Similar in inspirational fodder to a lot of the deeply personal confessions on his 2010 album My Beautiful Dark Twisted Fantasy, “Real Friends” features West’s laments over fame-mongers, fairweather supporters, day ones who went rogue, and others who attempt to distract him from his goals. But he’s not free from fault, either. As he admits, “I’m a deadbeat cousin, I hate family reunions.” Taking a page from Whodini’s book, the song is essentially built on a series of questions and their related answers, all of which tie back to the notion of friendship, but it’s constructed in such a way that the listener is left questioning her own abilities as a friend, turning what is ostensibly a song about Kanye into a song about you.

Also dropped was a snippet of what one can assume is next Friday’s release: “No More Parties in L.A.” features Kendrick Lamar and is built upon a heavy Soul sample….from Madlib. But that’s all we know for now. Stay tuned.

Click here to listen to “Real Friends” and a snippet “No More Parties in L.A.”

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