Kanye West Aims To Go Swish In Madison Square Garden On Release Day

If anybody knows how to make an album release an event, it is Kanye West. 2011’s Watch The Throne would be the “leak-proof” album during the perceived zenith of online bootlegging. Two years later, Yeezus would be played, in part, with projected video footage on buildings across the globe. For West’s seventh solo album, Swish (February 11), it’s as he called on 2007’s “Big Brother”: “stadium status.”


According to the website for New York City’s Madison Square Garden, February 11 will see a Kanye West Swish event presently called “Yeezy Season 3.” The Midtown Mahattan event, which is slated to begin at 4pm local time, will see tickets go on sale this Friday (January 29). Kanye, who unveiled the tracklisting to Swish early yesterday, has yet to speak publicly on the event or his plans.

Additionally, Reddit points out that the New York event may in fact be a theatrical, live-stream experience. Several cinemas have apparently posted information surrounding the fashion and music event next month.

Previously, Madison Square Garden has played host to a number of historic events, ranging from the 1993 Big Daddy Kane concert that would see Tupac and The Notorious B.I.G. freestyle together, to the 1995 Source Awards which would be a key milestone in the East Coast vs. West Coast conflict. In 2015, the same venue would be a landmark for Snoop Dogg and Puff Daddy’s symbolic concert together—nearly 20 years later.

Related: Kanye West Unveils Swish Tracklist & Says It’s “The Best Album Of All Time”