Big K.R.I.T. is a product of the online era of Hip-Hop. The Meridian, Mississippi MC/producer has become a stalwart of the culture, and has built a career without reliance on mediums like radio and television. Instead, Krizzle gave away his music for free over the worldwide web, and never lost that relationship with his legions of fans.

Over the last seven years, Big K.R.I.T. has given away a number of full-length acclaimed album-mixtapes. He has followed with months of strategically planned weeks of new material. K.R.I.T. hits 2016 with a new approach. Today (July 15), the Cadillactica creator kicked off 12 freestyles, releasing each  hour—on the hour—between noon and midnight EST. “#12For12” is inspired by ESPN’s 30 For 30 documentary series. In each freestyle’s cover art, a prominent athlete is featured.

#12FOR12 freestyles. Starting at 12PM i’ll be releasing a freestyle every hour on the hour till 12AM. #KRIT #MULTI

— Big K.R.I.T. (@BIGKRIT) July 5, 2016

Big K.R.I.T. Remembers Those He Owes For Where He Is Now, On A Flip Of Kanye’s 30 Hours (Audio)

K.R.I.T. launches things with his own take of ScHoolboy Q and Kanye West’s “THat Part.” Within, the freestyle flexes about why he’s nice, and there is no subject he cannot touch in his introspective raps. With a fast flow, K.R.I.T. starts strong.

At 1pm, the second of 12 freestyles was K.R.I.T.’s spin of Pusha T and Jay Z’s “Drug Dealers Anonymous.” “Country Niggas Anonymous” plays on the double-threat’s place showing the rest of Hip-Hop that third coast MCs can be lyrical and substance-driven. He highlights iconography of his region in this one.

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Part 3, “Lock Jaw” snatches French Montana’s instrumental to trace Big K.R.I.T.’s rise to the top of his class. He declares himself current Top 5, leaving his onetime critics speechless with that lockjaw. He’s three-for-three in keeping the tracks built around 2016 instrumentals.

For number four, Big K.R.I.T. nabs Drake’s “Hype.” There, he draws out his cadence—and gets his brag on. Despite being an Everyman MC (in themes and subject matters), the multi-album star now aims to separate himself from the common rapper folk. Here, he says he’s going 12-for-12.

For number five, Big K.R.I.T. stays in the Drake instrumental chamber. With the “4pm In Calabasas” beat snugly attached to his flow, “4pm At The Kappa” is some brag-driven Krizzle. The show-stealer is living the good life, with his ambitions as strong as ever.

For the sixth installment, the”Multi” talent takes Bryson Tiller’s minimalist “Rambo” instrumental, and channels some Hot Boys-era Juvenile with a booming, melodic delivery about getting paid by any means necessary.

The seventh freestyle takes a different turn. Big K.R.I.T. hops upon some of Flying Lotus’ modern Jazz-Electronic for some smooth introspection. In the song, he reflects on leaving Mississippi, and moments of solitude. He also weaves in a Pete Rock & C.L. Smooth classic chorus. For fans of thought-provoking lyrics, look no further.

At number eight K.R.I.T. showcases it’s not all about chance but the fact that raw, unbridled talent goes much farther. Affixed to an image of San Antonio Spurs’ power forward LaMarcus Aldridge, this go-around features the MC’s interpretation of Rae Sremmurd’s “By Chance,” but he’s updated it to “No Chance.”

Kicking off the final third of his #12For12 serving is Freestyle #9, “Wicked Wicked.” Sporting Major League Baseball star Alfonso Soriano as its visual complement, this time it’s Metro Boomin and Southside’s track for Future called “Wicked” that gets K.R.I.T.’s double-shot of lyrical attention.

Number 10 takes Kodak Black’s “Skrt” for a melodic, distorted vocal. K.R.I.T. shows a baritone possibility, through slowing down his vocals. This record is a whole new look for the MC who has showed some soulfull singing on his albums and mixtapes in the past.

For the 11th turn of the day, Big K.R.I.T. locks into Erykah Badu’s 1997 “Other Side Of The Game.” On some vibrant Jazz instrumentation, Krizzle waxes some poetic about survival. For fans of Big K.R.I.T.’s own production style, this one hits especially comfortably close to home. This is the furthest back the freestyle series has reached.

To close out the #12For13, Big K.R.I.T. gets reflective on Kanye West’s “Real Friends” instrumental. Using repetition effectively, Krizzle examines the pitfalls of Hip-Hop in 2016. Stripping away the props, materialism, and gimmicks, K.R.I.T. looks at the attributes that afforded him a career, and a glowing, growing legacy.

As July 5 progresses, stay tuned for Ambrosia For Heads updates here of the #12For12 series.