Currently on the road for his Magnificent Coloring World Tour, Chicago, Illinois’s Chance the Rapper is using the cross-country opportunities to get directly involved in the upcoming election. Along with the National Association for the Advancement of Colored People (NAACP), the superstar MC has launched the #StayWokeAndVote campaign, which will give his unregistered concert goers the opportunity to become eligible to vote, not just for president but for all future elections in the United States.

In its official press release announcing the joint venture, the NAACP said “[t]eams of volunteers with the civil rights organization’s Youth & College Division will be on hand at the ground-breaking artist’s performances across the country,” with the organization’s CEO Cornell William Brooks adding “Chance the Rapper is an artist whose music praises and lifts up our common humanity, and whose call for action speaks to the yearning of this moment.”

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Chance (born Chancelor Bennett) is quoted as having said “[v]oting and becoming knowledgeable about this year’s upcoming presidential election is imperative,” adding that the issue is important to him because “I want my fans to know that their voices matter and that their vote counts now more than ever.” In the past, artists like Puff Daddy (who launched his “Vote or Die” movement in 2004) have urged people to get registered, and the NAACP argues today’s climate is no less urgent, and that Hip-Hop artists can continue to be galvanizing presences in the movement to get people involved, politically. “In the era of the #BlackLivesMatter Movement, where police brutality, criminal justice, and voting rights issues are at the forefront of national conversations, music provides a unique opportunity to create a world for all people thrive if we are committed to becoming active, informed, and vocal citizens.”

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Voting drives are set to begin in Chance’s hometown on September 24 and will run through October 21.

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