This week, the 2016 NFL season will officially begin. According to reports, one of the league’s biggest stars of the moment will likely not play for some time—in part due to injury. San Francisco 49ers Quarterback Colin Kaepernick wears the most-sold NFL jersey entering the season, according to the NFL. His playing shirt has sold more in the opening week of September than the last eight months combined. Colin is currently fighting to keep his job as starter with fellow Quarterback Blaine Gabbert.

J. Cole and Trey Songz are just two music celebrities who have been photographed wearing Colin’s uniform shirt over the last week.

Although Kaepernick helped take his team to a Super Bowl in one season, it is likely not his play that has made his red or white #7 jerseys in such high demand. Last month (August 26), the 28 year-old Milwaukee, Wisconsin native launched a campaign to abstain from standing during the United States National Anthem at games. The veteran QB remains seated, with his head down—citing injustice in the country, especially in its law enforcement’s treatment of Black people.

Colin Kaepernick Takes A Stand By Sitting During National Anthem

“I am not going to stand up to show pride in a flag for a country that oppresses Black people and people of color,” said Colin following his first protest demonstration. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

The Niners have supported their player’s freedom of expression, while publicly showing their own commitment to the National Anthem and American Flag.

President Obama Says Colin Kaepernick Is “Exercising His Constitutional Right” (Video)

President Barack Obama also considered Colin’s choices as a freedom. “[Colin [Kaepernick] is exercising his Constitutional right to make a statement. I think there’s a long history of sports figures doing so. I think there are a lot of ways you can do it. As a general matter, when it comes to the flag, and the national anthem, and the meaning it holds for our men and women in uniform and those who fought for us, that is a tough thing for them to get past, to then hear what his deeper concerns are. But I don’t doubt his sincerity, based on what I’ve heard. I think he cares about some real, legitimate issues that have to be talked about. And if nothing else, what he’s done is he’s generated more conversation around some topics that need to be talked about.”

Since last month, Kaepernick’s protests have continued. Additionally, the player—who has been seriously fined for uniform infractions in the past, wore socks on his feet that apparently portrayed police officers as pigs. On Instagram, the Quarterback explained, “I wore these socks, in the past, because the rogue cops that are allowed to hold positions in police departments, not only put the community in danger, but also put the cops that have the right intentions in danger by creating an environment of tension and mistrust. I have two uncles and friends who are police officers and work to protect and serve ALL people. So before these socks, which were worn before I took my public stance, are used to distract from the real issues, I wanted to address this immediately.”

Asked if he will continue to sit, Colin recently was quoted as saying, “I’m going to continue to stand with the people that are being oppressed. To me, this is something that has to change. When there’s significant change, and I feel like that flag represents what it’s supposed to represent and this country is representing people the way that it’s supposed to, I’ll stand.” He maintained that until that change is accomplished, he will remain seated during the patriotic ceremony that takes place before all NFL games.

Other NFL players such as Jim Brown, Pat Tillman, and Walter Payton are just several athletes widely recognized for their off the field commitments for change.