Isaiah Rashad is steadily becoming an artist whose body of visual work is becoming as consistently compelling as his lyrical content. Just two weeks ago, the Top Dawg Entertainment MC dropped his long-awaited LP, The Sun’s Tirade. He introduced the project with “Free Lunch,” a lead single whose music video played brilliantly with the concept of money laundering. Stylistically, it looks a lot like his January video for “Smile,” also taking place at night and imbued with provocative imagery. And today (September 15) he’s back with yet another sultry, dimly lit offering in the form of “Park.”

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In the video, Rashad cruises around in a classic vintage whip, which is driving in reverse. In fact, all of the car’s occupants and the people and place surrounding them are in reverse…but Rashad is not, at least when he’s delivering his verses. There is plenty of room for metaphorical interpretation here; perhaps he’s suggesting that while the world around him is moving backwards, he’s propelling forward. However, as with previous videos of his, “Park” is engrossing in its simplicity.

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With today’s release, Isaiah Rashad has released three videos in just over a month. If “Park” is any indicator, the 25-year-old is gearing up for a long and fruitful ride.