E-40 Has A New Double Album Coming. The First Single Is On One (Audio)
E-40 is an artist who has created a career that’s nearly 30 years old. The Vallejo, California Rap kingpin is a master of reinvention, while forever staying true to who he was as a self-made Mail Man, slangin’ CDs and tapes out of an Oldsmobile Cutlass since the late ’80s. Planning to release as much music in 2016 as he has at any juncture of his career, The Click front man snaps with a new single, “On One.” This one, featuring A.D., shows that 40 Water is still Sick-Wid-It, and can make thumpers for the club.
On his first single in a year, Heads may hear a similar drum pattern and vocal delivery that E-40 used for 2006’s gold-certified single “Tell Me When To Go.” While that song pushed the global envelope for the Bay’s Hyphy movement, “On One” shows that while that term may have changed, this is simply put a club-banger. Back in ’06, with My Ghetto Report Card, 4-0 scanned more than 500,000 units as he redefined his career, following a period nearly a decade where Bay Area Hip-Hop was not getting commercial recognition in the mainstream Rap space. High energy wins big, and so does rhyme patterns and witticisms that Hip-Hop fans cannot seemingly get anyplace else.
Whether with Big Sean, T-Pain, or Lil Jon & The Eastside Boyz, E-40 is a master of moving the club, and building songs that have that knock, without compromising the same delivery, wordplay, and originality he’s always delivered.
This track belongs to the upcoming The D-Boy Diary Books 1 & 2. Due November 18, this 40 Fonzerelli’s latest double album set, and will feature G-Eazy, B-Legit, Mistah F.A.B., Casey Veggies, and others across its 44-song set. The swollen LP drops on the MC’s latest label, the EMI-distributed Heavy On The Grind Entertainment.
#BonusBeat: E-40’s engaging recent discussion with The Drink Champs Podcast. He discusses his conflict with The Notorious B.I.G. in the mid-1990s, his diverse liquor portfolio (which includes wine and beer), and why he’s able to get along so well with rappers across the industry: