Ja Rule Makes Better Fun Of Himself Than His Worst Enemies Ever Did (Video)
Ja Rule entered the 2000s in the upper echelon of Rap. He had two back-to-back #1 albums, a record label (with Irv Gotti) that was rumored to be courting Nas, and was part of three #1 records (two with Jennifer Lopez). Whether he made you wanna “Holla” (or not), one of the first rappers who began singing his way up the charts was snappin’ necks (on the dance floor) and cashin’ checks. That all seemed to change by 2002-2003. According to many armchair Rap historians, one thing specifically happened: 50 Cent.
Ja Rule’s nemesis from the streets of Queens aligned with Eminem and Dr. Dre and became a symbolic armored tank that pushed open the doors to the industry. As diss records (like Ja’s “Clap Back”) prevailed (with Em’, Dre, and Busta Rhymes even getting involved), 50 suddenly started getting the #1 albums, the hit crossover singles, and began recruiting industry veterans (Mobb Deep, Ma$e, M.O.P.) to his own G-Unit imprint.
In 2016, Ja Rule knows history and what some folks think about him—and he can even laugh about it. Appearing as part of one major sneaker suppliers annual “Week Of Greatness” campaign, Ja—driving an Escalade states, “One minute you’re on top of the world. The next, it’s all different.” The rest… well, why spoil it. Go ahead and watch one of the best rapper ads you’ll see, in an already really strong year for the category.
J-A is hoping his long rumored Coup de Grâce LP will laugh last…