Florida’s Eric Biddines makes his influences of Outkast, UGK, and Goodie Mob clear in his music. This MC uses his southern cadence, regional dialect, and warm weather lifestyle in his songs to his advantage. The single “Peeuurrnn” is derived off of a J.B. Smoove stand-up comedy routine. Leaving haters, crabs, and skeptics in the dust, this Golden Rules member MC climbs a literal mountain in the video, shot in snowy Salt Lake City, Utah. From there, he gains far-reaching perspective on all that’s around him. As Eric makes a journey in this single from the recently-released The Local Café, does his single travel the distance to earn a spot in your playlist?

In 2015, Eric Biddines and producer Paul White (Danny Brown, Open Mike Eagle, Sean Price) formed Golden Rules. On Lex Records, the pair released an album (Golden Ticket), including a standout collaboration with Yasiin Bey. Previously, Eric has released a number of projects independently, including his acclaimed planetcoffeebean series. The detail-driven storyteller has charmed Hip-Hop at several different levels, with an artistic gift, and a distinctly southern style.

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#BonusBeat: Stream Eric Biddines’ The Local Café album in full:

About Ready Or Not: “Ready Or Not” is Ambrosia For Heads’s platform for showcasing new videos and having you, the people, decide whether they are ready for primetime. Each week, AFH will showcase music from artists on the verge, looking for their seat at the table among Hip-Hop’s elite.