Wu-Wear Is Coming Back. Bring Da Ruckus.
Although it was far from the first, some of the most iconic Hip-Hop merchandise and apparel is Wu-Wear. Spearheaded by Wu-Tang executive producer Oliver “Power” Grant, the mid-1990s Killa Beez swarm to the mainstream included fashion that kept fans laced.
The popular brand has transformed over the last 20 years. Wu-Wear opened several national stores (starting in Shaolin aka Staten Island), and inspired an entire generation of Hip-Hop merch’ moguls to follow suit. From Outkast to Eminem to G-Unit to Odd Future, apparel has evolved to a leading revenue stream for top artists.
In the prime of the Clan’s line, The RZA promoted the brand at the highest level care of 1996’s High School High soundtrack on “Wu-Wear: The Garment Renaissance,” featuring Method Man and Cappadonna. In the video, the MCs were sporting some of their latest line.
“Official nasty asses / Straight shots in dirty glasses / Wu-Wear fleece / For you and your stinkin’ piece / Hard time and killer tactics,” rapped Method Man in the moment.
Despite a quiet existence in recent years, nostalgic Heads can rejoice at the announcement of their new “Wu-Wear Renaissance” collection. According to XXL, under the creative leadership of designers Donaldson Sackey and Sainey Sidibeh, the brand intends to “revitalize the vibes of the 1990s” with 10 new designs coming toward the end of the summer.
No official date is announced for Wu-Wear’s supposed revitalization, but a photo of a model wearing a Wu-Wear Renaissance tracksuit has been posted on a newly created, somewhat cryptic Instagram account for the brand.
As the Clan toils over possibilities of an album with Ghostface Killah at the helm, there may be fresh gear to rock.
#BonusBeat: Travel back in time to the flagship store opening in the so-called “slums of Shaolin”:
This is from circa 1997, and features a guided tour by Raekwon.