Throughout his career, Ghostface Killah has rapped about getting the money, these days he is launching a new (crypto) currency, via a new business, Cream Capital.

The company name borrows from the Wu-Tang classic, “C.R.E.A.M.” (“Cash Rules Everything Around Me”). Only this time, the business name substitutes “crypto” for “cash.”

GFK will be Chief Branding Officer at Cream Capital, tasked with laying out a framework that will make the Bitcoin equivalent more familiar among “everyday people,” according to co-founder Brett Westbrook.

Westbrook outlined Ghost’s motivations in an interview with Pigeons and Planes. “Dennis is a very forward-thinking person and has a keen interest in emerging technologies. It’s hard to ignore blockchain tech today even when you’re a busy, touring Hip-Hop artist.”

“He doesn’t have any technical background with cryptocurrencies,” said Westbrook. “However, remember that Wu-Tang is for the children. [GFK] is very focussed on what the youth and millennials are interested in.” Westbrook also noted that Ghost was a very “solid businessman” who has “surrounded himself with bright individuals with a hunger for new, ground-breaking technologies to market.”

The company’s Chief Financial Officer, Manish Patel has previously partnered with the Staten Island MC in other businesses. “We have been involved in everything from Ghost’s clothing line, Cherchez La Ghost, Cream BnB vacation rentals, to Cream World Realty, to Wu World Entertainment and more. Cream Capital is the flagship of the entire ecosystem.”

Cream Capital aims to raise $ 30 million via an ICO – initial coin offering – in a crowd-funding exercise this November. The “Cream Dividend” tokens will then be transferable for Ether (the value tokens of the Ethereum blockchain that provide the foundation for the digital currency).

By 2020, according to a press release, Cream Capital aims “to capture more than half of the global cryptocurrency ATM market and make cryptocurrencies more accessible to the general public than ever before.”

GFK is not the first US artist to be associated with cryptocurrencies. As CNBC notes Jamie Foxx and Paris Hilton have in the past put their names behind similar ventures.

This weekend Ghostface Killah was meant to take part in the A3C festival and conference in Atlanta, but has had to withdraw because of illness. Fans will be entertained by Nas, Smif-N-Wessun, Westside Gunn & Conway, Main Source and more. For more info on the artists and events at the Three Coasts event, click here.

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