UPDATE: Black Milk has released the video to “Laugh Now, Cry Later.” The visual plays on the social media concept of the song. The producer/MC also makes an appearance in the video he directed:

JANUARY 17 STORY: In 2014, Detroit’s Black Milk released If There’s A Hell Below, arguably his most lyrical work to date. Though perhaps best known for his production, Black has made great strides as a rapper in his own regard, even when standing toe-to-toe with wordsmiths like Royce 5’9, Elzhi, and Random Axe band-mate Sean Price. Now, he’s back with news of his first solo LP in nearly four years and it sounds sick.

FEVER (February 23) will be light on features (Dwele, Sudie and Nat Turner Band‘s Aaron “Ab” Abernathy are the only names on the 12-track list) so as to “focus solely on Black, who also produced the entire opus, incorporating live elements such as bass, guitar, drums and percussion,” according to a press release. The Mass Appeal/Computer Ugly release will be his seventh studio effort and is being called “a keen gauge of society’s temperature in today’s turbulent sociopolitical climate.”

Kendrick Lamar, Ab-Soul, Earl Sweatshirt & Danny Brown Get Real On A Black Milk Beat (Audio)

In celebration, Black Milk shares today FEVER‘s lead single, “Laugh Now Cry Later.” Tackling the male gaze on feminism, the White appropriation of other cultures and government-sponsored violence within the context of social media’s vacuous nature, the song is heavy. “Do I see a soul or do I see a facade? / Either you’re hurt or happy, king, make up your mind / Laugh now, cry later,” he spits in the opening bars of the song that plays into the ephemeral reactions that tie into social media use.

Black Milk’s FEVER arrives next month, on February 23.