Yesterday, Rakim celebrated 50 years since being born to be the soul controller of the universe. As a tribute to the God MC, the WSB-TV Atlanta news team of Fred Blankenship and Mark Arum incorporated a number of The R’s lyrics into their traffic reports throughout the morning. The dynamic duo of Blankenship and Arum have celebrated Hip-Hop icons before, most recently saluting Prodigy last year, after his unexpected death.

From the outset, Blankenship makes it clear the traffic report is going to be all about Rakim, as he opens with “Thinking of a master plan. Nothing but traffic inside his hand,” a nod to “Paid In Full,” as he introduces Arum. Arum picks right up with “let’s travel at magnificent speeds around the universe,” a clear reference to Eric B. & Rakim’s “Follow The Leader.” In the clip, which edits together several segments from the morning traffic reports throughout the day, Arum and Blakenship sprinkle bits and pieces of Rakim’s simple and clever lyrics throughout. To close, Blankenship extends wishes to the viewers that they are “paid in full” for the day.

More Than 20 MCs Join Eric B. & Rakim In Celebrating Their 30th Anniversary (Video)

Last year, Rakim enjoyed another significant milestone, as he and Eric B. celebrated the 30th anniversary of their Paid In Full album, with more than 20 MCs coming out to honor them. Over the course of two and a half hours, Main Source, Joeski Love, Ma$e, Flava Flav, T La Rock, Peter Gunz, B Fats, Lovebug Starski, Al B. Sure, EPMD, Fat Joe, Ice-T, Maino, Sweet Tee, Roxanne Shante, Mr. Cheeks and Special Ed. Kool Herc, Bumpy Knuckles, Michael Bivins, Ralph McDaniels, Chuck Chillout, Charlie Mack and more attended the momentous occasion.