Jay-Z is the best rapper and the best business man in hip-hop. He NEVER does the ordinary. The release of his book Decoded is no different. Hov is about to launch an interactive marketing campaign the likes of which have never been seen before. Check out what he has in store.

Pound for pound I’m the best to ever come around here Excluding nobody Look what i embody The soul of a hustler I really ran the street A CEO’s mind