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Big K.R.I.T. Gets His Grown Man on in the Video for Pay Attention (Video)

From the beginning, Big K.R.I.T.'s song "Pay Attention," featuring Rico Love, announced a new chapter for the Mississippi MC. K.R.I.T. allowed Jim Jonsin to take the production reins as he got into grown and sexy mode. The video for the song also reflects K.R.I.T.'s evolution. Rather than take a trip... Read more

Big K.R.I.T Takes You Behind the Scenes for the Making of Cadillactica (Video)

Kicking off the Making Of Cadillactica series, Big K.R.I.T is found, on video, in the studio with hit-making producers Jim Jonsin (the man responsible for B.o.B's discovery, Lil Wayne's "Lollipop") and Rico Love (writer of Usher's "There Goes My Baby"). Also featured in the studio is super-producer Mike Dean, who... Read more

Big K.R.I.T. Is In The Building. Best Pay Attention (Audio)

There never is enough time in the day, especially for a person like Big K.R.I.T., who spends his hours on a lifelong journey to follow his dream as a musician. The latest single from Big K.R.I.T., "Pay Attention," chronicles the life of a man on a mission who realizes he... Read more