Ice Cube, Big Sean, Bun B & DJ Drama – Coor’s Light Coldest Search (Video)

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Bun B says don’t disrespect hip-hop in its “Mecca,” in New York, before Coor’s Light’s Coldest MC Search. The Silver Bullet beer enlisted the Underground King, along with Ice Cube, Big Sean and DJ Drama this year as brand ambassadors. As the video shows, attendees were blessed with performances from the MC’s, including Bun’s verse from “Big Pimpin’,” Cube’s “Gangsta Gangsta,” “It Was A Good Day,” and “Dance” from Big Sean. It’s cool that the ambassadors performed rarer hits (features and early group work) when they could have just as easily stuck to promo-plugs. The results are still forthcoming. Related: Ice Cube Performs It Was a Good Day with The Roots (Video)