Kanye West’s Louis Vuitton internship. Jay-Z Blue at Chrysler-Jeep. 9th Wonder becoming a Duke University professor.

The places Hip-Hop is going continues to wow me. Today proved to be no exception, as Drake was formally announced the Toronto Raptors’ Global Ambassador. A frequent court-side guest at games in recent years, T-Dot’s NBA squad has but one division title in their history. The team that helped make Chris Bosh and Vince Carter household names due to highlights will hope to tap into Drake’s fan-base.

Remember when the Los Angeles Raiders and Chicago White Sox were popular in Hip-Hop, despite losing records? Think the Raptors can follow suit?

Related: Drake Discusses Nothing Was The Same With Ryan Seacrest (Video)