Pharrell, Just Blaze & Irv Gotti Recall The Premature Advertising For Jay Z’s Black Album (Video)

Hip-Hop Fans, please subscribe to AFH TV, a streaming video service focused on real Hip-Hop culture. We already have exclusive interviews, documentaries, and rare freestyles featuring some of Rap’s most iconic artists and personalities, and much more is coming--movies, TV series, talk shows. We need your support. It is only $1.99/month or $12/year, and is available on iOS, Android, Roku, Apple TV, Amazon Fire and Google TV, for all subscribers. Start your 7-day free trial now. Thank you.

Okay, so there’s been a nonstop flow of Black Album 10th anniversary content coming from the Internet. AmbrosiaForHeads even added to that maylay in remembering the LP. In what appears to be one of the final vignettes from this month’s decade-anniversary, Revolt has a nice montage of footage including 2003 studio material, as well as an assortment of interviews (Just Blaze, Pharrell, Aqua, 9th Wonder, DJ Khaled, Def Jam execs, Young Chris, etc.).

What may be most interesting here is the discussed elements of that first Black Album ad. Irv Gotti contributes to the interviews, as he was one of the producers mentioned among the 12 tracks (to be produced by 12 different producers). However, like DJ Premier and Dr. Dre, who were also mentioned, Irv missed the cut. That aspect is remembered, as well as many involved parties claiming they did not believe, at any point, that the joint was to be a true retirement.

Related: Did You Know PSA Almost Didn’t Make it Onto Jay-Z’s Black Album? Just Blaze Tells the Story of the Epic Track (Video)