What better way to punctuate release day than with a title single video? If the three-month roll-out to 50 Cent’s first independent album (since 2002’s Top 50 charting Guess Who’s Back street LP) did not convey what “Animal Ambition” truly means, the video ought to.

Fif has a drive and predatory nature in him. Jockeying to be king of the jungle after a 15-year career, the Queens superstar is back to his animal instincts, conquering and driving the terrain. Additionally, there’s something sexual to the meaning too, perhaps telling of all of the scantily-dressed models 50 uses to illustrate his point that he’s always on the prowl, for something or another.

Are you planning on buying Animal Ambition this week?

Related: 50 Cent – Animal Ambition: The Videos (Video Playlist)