The Roots Take The 28 Days Later Approach To Never (Video)

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In many of The Roots’ videos throughout the last eight years, they have favored sitting it out. Arguably, The Roots television and performing schedule (especially with so many studio commitments on top) holds the group back.

More likely though, it is a conscious choice to support the narrative of Black Thought, Porn, Dice Raw and Truck North’s writing as of late. In the visuals for “Never,” a single from the just-released …And Then You Shoot Your Cousin album, a character (and the viewer) is struck with an apocalyptic aftermath, which is a strong theme in The Roots Crew’s take on things as of late. The images are grabbing, and propel the listener forward through dreamy vocals, sharp raps, and genre-bending production…

Related: Here’s Yet Another Reason to Pick Up The Roots’ Dope New Album (Audio)