Big K.R.I.T. Is In The Building. Best Pay Attention (Audio)

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There never is enough time in the day, especially for a person like Big K.R.I.T., who spends his hours on a lifelong journey to follow his dream as a musician.

The latest single from Big K.R.I.T., “Pay Attention,” chronicles the life of a man on a mission who realizes he isn’t giving his significant other the time, effort, and dedication that she deserves. Rico Love swoons on the hook over the otherworldly, Space Funk cut that is set to be released on his upcoming album, Cadillactica.

pay attention

The out of this world theme doesn’t just lie within the funky, space aged single, but will be centralized throughout the album itself. In an interview with XXL, Big K.R.I.T. explains exactly what it’s all about.

“It’s just one of those things that I was thinking about, ’cause in my first [album] cover Live From The Underground, it’s a Cadillac that has crash landed on planet earth. Just the whole storyline of being able to take you in reverse of where the Cadillac comes from. It’s creating this planet called Cadillactica where the soul and the funk comes from and being able to transcend my music with that idea. Diving deeper into what else can I do, how far can I take this record. How I can change these instruments and manipulate my voice; and make my voice an instrument. All these things to me are extremely important to really draw you in, to creatively try to do something totally different with this album. And I think it starts with the base of Cadillactica, you know, the planet of all this.”

Be sure to cop the planetary project when it crash lands later this fall.

Related: Big K.R.I.T.’s Sincerity Shines In Mt. Olympus’ Conceptual Visual (Video)