Pen & Pixel: See The Illustrators That Changed The Face Of Southern Rap In The ’90s (Video)

Hip-Hop Fans, please subscribe to AFH TV, a streaming video service focused on real Hip-Hop culture. We already have exclusive interviews, documentaries, and rare freestyles featuring some of Rap’s most iconic artists and personalities, and much more is coming--movies, TV series, talk shows. We need your support. It is only $1.99/month or $12/year, and is available on iOS, Android, Roku, Apple TV, Amazon Fire and Google TV, for all subscribers. Start your 30-day free trial now. Thank you.

In the 1990s, if you were a Southern Rap Head, chances are, you bought an album with artwork designed by Pen & Pixel. From No Limit to Cash Money, Suave House to Priority Records, this team of digital artists executed the grandiose visions of the artists looking to make their product stand apart. From big bears to helicopters, leather lingerie to chess boards, these visionaries shaped a generation of rappers’ images, and helped usher in a paradigm shift from the paintings, graffiti-inspired artwork of the ’80s and early ’90s, bracing Hip-Hop for the computer age.

Noisey sat with co-founder Shawn Brauch to discuss the development, some favorite artwork—and even though Birdman, Lil Wayne, and Mystikal are still here—why Pen & Pixel covers aren’t poppin’ like they once were.

Related: The Game Is To Be Told: A Celebration Of No Limit Records…By A Hater (Food for Thought)