J. Cole Loves His Fans’ Company More Than Their Money (Video)

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Less than a month away from his 2014 Forest Hills Drive album, his third LP, J. Cole and The Fader released this intimate look at J. Cole’s reasoning behind his Dollar And A Dream Tour. The North Carolina MC/producer seems to be focused heavily on his own small town beginnings. It is with that thought in mind that the Roc Nation artist opted to focus on packing venues, charging $1 for admission, when he could have presumably made six or seven figures with heavy ticket prices.

Are approaches like this what it takes to be a Hip-Hop hero in 2014?

Related: Finding The GOAT: J. Cole vs. Big K.R.I.T…Who You Got?