PRhyme Had Vinyl Beginnings, But Is Going All Out Digitally (Video)
In the third part of PRhyme’s “Raiders Of The Lost Art” documentary webisode series, Royce Da 5’9″ explains his goal of making a lasting, classic album, with his joint project with DJ Premier and Adrian Younge.
Although PRhyme (December 9) began as a five-song, vinyl-only idea, the project took on a life of its own (as DJ Premier and Royce told AFH in a video interview). With that, the pair (along with Adrian Younge did everything possible to embrace the digital era). The doc captures the crew headed to San Francisco, to meet with InGrooves, as well as both iTunes and Soundcloud, in making sure the appropriate distribution channels were on board.
Back at HeadQCourterz, the pair plays the album for select media, including NPR Hip-Hop and others. This statement release from Royce and Premier is so much bigger than just “a project”:
Haven’t heard the album? Check out AFH’s album review.