Rick Rubin Goes From Boom-Bap To Dance-Hop, Turning His Attentions To GoldLink

T La Rock. Run-DMC. LL Cool J. Beastie Boys. Public Enemy. Geto Boys…

For more than 30 years, Rick Rubin has stood on the cutting edge, in Hip-Hop alone. The Def Jam Records co-founder can spot a humongous talent wave out in the ocean, from Rock & Roll to Metal to Country, and beyond.

In the last 10 years, Rubin (who divided his time as an executive at Columbia Records) helped Jay Z, Kanye West, Lil Jon & The Eastside Boyz, and Eminem re-tool their sounds, in varying capacities. It now appears that Double-R may be putting on another new act, courtesy of Washington, D.C.’s GoldLink.


In a new feature at VSCO, the (Def) American Records founder revealed that he’s hard at work with The God Complex maker. “GoldLink connects progressive rap styles with cutting edge Dance music,” said Rubin. “He bridges the electronic DJ culture with Hip-Hop in a way we haven’t heard before.”

The pair are at work at Rick’s famed Shangri La Recording Studio in Malibu, California.

Read “A New Wave of Hip-Hop” at VSCO.

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