Kendrick Lamar’s Butterfly Soars, Breaking Spotify’s Record

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The same day that The Beastie Boys’ Licensed To Ill is announced as a diamond certification, selling 10 million confirmed copies, Kendrick Lamar reaches a numerically similar benchmark. The Compton, California native’s sophomore major label LP, To Pimp A Butterfly has been confirmed to have streamed 9.6 million times in less than 24 hours available online. What’s more, those figures are from Spotify alone.

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The TDE/Aftermath Entertainment/Interscope Records release featuring Rapsody, George Clinton, Snoop Dogg, and Ronald Isley set a new record for streaming giant Spotify. Additionally, the album—released more than a week earlier than intended, was available on iTunes and other digital platforms, as well as physical retailers.

For those keeping their record books and 2015 scorecards up to date, T.P.A.B. topples previous record holder, Drake, whose February LP, If You’re Reading This Its Too Late streamed 6.8 million times on Spotifty in its first 24. An important note, the album was initially offered through other streaming services.

Top Dawg himself is among those celebrating:

In the spirit of “Control” and friendly competition, should K-Dot send Drizzy 3 million of something (candy, stickers, pennies, etc.)?

How do you think Butterfly‘s streams will morph as far as sales?

Related: Kendrick Lamar Speaks On The Spiritual Mindstate Behind To Pimp A Butterfly