Do Snoop Dogg & Pharrell Have Another Hit? Leave It To The Pros (Audio)
Snoop Dogg is the comeback master. Whether his albums are experimental or returns to early form, Tha Doggfather is able to always please enough masses in certain moments to reclaim the high-ranking post he’s had in Hip-Hop and music for more than 23 years.
BUSH (May 12) follows what may be remembered as a memorable misstep in “Snoop Lion.” While peace is a powerful statement, the Reggae-tinged music, with Dance producers left a few Doggy Dogg Heads scratchin’. BUSH marks a move in label infrastructure, not only to Columbia/Sony, but through Pharrell’s I Am Other imprint, at a time, when Skateboard P is grinding futuristic-retro.
“So Many Pros” is an adequate outcome of what’s behind the BUSH. Not unlike “Sensual Seduction” eight years ago (and an equally tongue-in-cheek title edit), Snoop softens the presentation and pulls out the perm for a funky, ’80s synth-stroked moment. There’s some underlying G-Funk, but also a bend along the lines of Snoop’s Uncle Charlie Wilson/Gap Band connection.
For modern Snoop purists, is this getting the love that D-O-G-G’s 7 Days run with Dam-Funk evaded?