Yasiin Bey Makes A Clutch Appearance Alongside The Vibrant Golden Rules (Lyric Video)

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Hip-Hop Fans, we need your help...We recently launched AFH TV, a streaming video service focused on Hip-Hop culture. We already have exclusive interviews, documentaries, and rare freestyles featuring some of Rap’s most iconic artists and personalities. But, there is so much more to come--movies, TV series, talk shows--and we need your support to make it a reality. Please subscribe to AFH TV. It is only $1.99/month or $12/year, and offers 30-day free trials. Thank you.

Whether with De La Soul, High & Mighty, Gorillaz, or DJ Honda, Yasiin Bey (f/k/a Mos Def) knows how to elevate tracks from a feature role. The Brooklyn, New York native plays guest on Golden Rules’ “Never Die.”

The Lex Records-backed project from producer Paul White (Homeboy Sandman, Danny Brown, Charli XCX) and MC Eric Biddines. The latter, a Florida native, kicks the kind of slow, introspective southern drawl musing that draws Devin The Dude and Andre 3000 to mind. After Paul channels in a boisterous Soul vocal for the chorus, Bey comes in with a rhythmic fable. The collaboration is jazzy, soulful, and something that makes Golden Rules shine, entering their album.

Although Yasiin is talking about a third-person narrative, this lyric (as seen in the video rings strong): “Now his face is everywhere, but he’s hard to find.”

Related: Yasiin Bey Explains His New Creative Process and Worldview in Detail (Video)