Kendrick Lamar has been in the news frequently as of late, but not just for his successful and popular music. This year, it seems, there has been much attention paid to his impact on social justice issues, and now that impact is spilling over into the world of college scholarships. After footage of protesters chanting the lyrics to his To Pimp a Butterfly track “Alright” during a march surfaced, it became quite evident that Lamar’s voice is one that resonates not only on airwaves but also in the streets of cities across the country (and probably all around the world), and a Philadelphia-based Hip-Hop outlet Oogeewoogee is taking note of that impact in a powerful way.

As reported by Philly.com (a subsidiary of Inquirer.com), Oogeewoogee is a “global multimedia outlet with an emphasis on Hip Hop and counterculture, and how those two intersect with society and current affairs,” while stressing financial, technological, and multicultural unity” that has launched the “Be Alright” scholarship. Inspired not only by Lamar’s lyrics, founder Tom Stafford was struck by the rapper’s recent appearance at a North Bergen, New Jersey high school, where a teacher was incorporating TPAB into his lesson plans. Stafford is now capitalizing on that energy in a humanitarian way, and there was no better person than Lamar to inspire the long-awaited decision to move forward with a Hip-Hop-inspired scholarship. As Oogeewoogee’s content director Wilkine Brutus shared with Inquirer staff writer Sofiya Ballin, “We always wanted to create a Hip-Hop-inspired scholarship. ‘Alright’ came at the right time and visit to the high school gave us a concrete idea of what we wanted.”

Now the same North Bergen high school visited by Lamar will be the launchpad for the “Be Alright” scholarship. Applicants at High Tech High School will be asked to “submit a 2-3 minute video that explains the positive aspects of Hip-Hop while showcasing their talents, whether it be in rap, poetry, or visual art. It will then be posted on Oogeewoogee’s Facebook page. The submission with the most ‘likes’ and ‘shares’ wins.” The prize will be a $1,500 contribution to tuition and school book fees, and the public is invited to participate in voting for the finalist. Check out the video for the official announcement, and stay tuned for news about Oogeewoogee’s plan to take the scholarship nationwide.