A$AP Rocky Looks At The Ill Fate Of Fame & Extreme Decadence (Video)
A$AP Rocky’s “Everyday” has been a major vehicle for At. Long. Last. A$AP. The RCA/Polo Grounds MC used a new sound than that of his first studio LP to examine that glamorous and thin-line lifestyle that influences so much of his music, art, and fashion. With none other than Rod Stewart not only supplying a sample, but using the single as his first blessing of Hip-Hop, the moment has been an “All Of The Lights”-like ensemble including label-mates Miguel and Mark Ronson, the latter of whom helped produce the brooding cut.
Like the aforementioned 2010 Kanye single, A$AP and the song’s message would settle for no less than a bigger than life visual. The video as it were, appears to be a Film Noir-meets-2015 essay on fame. Playing in reverse, the Sunset Boulevard homage to a floating corpse in a swimming pool plays back through the fortune and fame, into the lifted love story of Always Strive And Prosper and a female subject of his desire. The early days allude to the song, complete with the actual Rod album, Miguel, and Mark—to a smile, a far cry from the brokenhearted corpse.
With grand ambitions, does this visual measure up?