Master P Shows His Historic Rise to Success in Self-Directed Documentary (Video)
Master P, the New Orleans rapper and business man who transformed the way artists negotiated with record labels, is releasing a self-directed documentary called Ice Cream Man: King of the South in Spring 2016. The platinum-selling MC scored a handful of hits, most notably 1997’s “Make ‘Em Say Ugh,” but he already had a solid discography under his belt by then, first as a member of the 504 Boyz, and then as a solo artist who released his debut Get Away Clean in 1991. His most commercially successful period came between 1996 and 1998, when Ice Cream Man, Ghetto D, and MP da Last Don went Platinum, triple-Platinum, and quadruple-Platinum, respectively.
Front and center in the forthcoming film will be Master P’s acumen in the world of business affairs, particularly when it came to the distribution deal he secured with the label he founded, No Limit Records. In a shrewd negotiation with Priority Records that would become a benchmark case in Hip-Hop, Master P secured 100% ownership of his label’s Master Recordings, and an astonishing 85% of sales. An astounding accomplishment for anyone, his rise to success was particularly noteworthy given the poverty-stricken surroundings in New Orleans’ Third Ward in which he was raised. Check out the trailer below, and stay tuned for news about an official release date.