BJ The Chicago Kid & Kendrick Lamar Make A Timeless Hip-Hop Soul Ballad (Audio)
On several occasions, Kendrick Lamar and BJ The Chicago Kid have made powerful music together. Long before both artists had major label paperwork on the table, these two found an overlapping ability to uphold the bygone skills in a way the youth could easily digest.
From BJ’s upcoming In My Mind (February 19) LP (which NPR has for full streaming right now) “The New Cupid” is the perfect pre-Valentine’s Day anthem. With production that is deeply reminiscent of the early 1970s R&B sound (Jackson 5, Chi-Lites, The Dells), BJ croons how Cupid cannot be found… because he’s in the club. The innocent ideals of love, attraction, and romance have gone to the wayside for posturing, lust, and escape. BJ—using profanity effectively, delivers his verses with a balladeer style akin to Marvin Gaye’s Here, My Dear album.
Late in the record, K-Dot enters with a verse that contrasts The Commodores with his current situation. He plays the modern man, explaining why many look for Cupid in the club too. He uses repetition in his verse, only adding to this song’s dynamic dimensions.