Apathy Does Not Care If People Pay Attention. He’s A D.I.Y. Success (Video)

Last month, hardcore Hip-Hop veteran Apathy released his latest album, Handshakes With Snakes. A member of Army Of The Pharaohs (Vinnie Paz, Esoteric, Celph Titled, etc.) and founder of the Demigodz (Celph Titled, Ryu, etc.), the onetime Atlantic Records act has built a lengthy career on his own terms. Committed to making the kind of Rap music he loves, Ap’ has grown to work with the likes of Nas, DJ Premier, B-Real, and others—all while staying true to his ideals.

“Attention Deficit Disorder” is the latest single from the self-released album. Within, Ap’ deftly covers the goings-on of his life. A husband, father, and 15-plus-year professional MC, the Connecticut vet’ asserts that there is more than meets the eye surrounding his career. Shooting a music video at the waters edge, Apathy raps over a Rock-Soul sample track he produced about all the great things happening in his life, while most aren’t paying attention.

Apathy Cares About Hip-Hop’s Preservation On His Star-Studded LP (Album Stream)

Handshakes… features Bun B, Twista, O.C., Ras Kass, and others.