Cozz Is Signed To J. Cole’s Label But He’s Making His Own Dreams Come True (Video)
With the remarkable success of 4 Your Eyez Only, J. Cole has once again reminded fans that dreams do come true in the ‘ville. In fact, 2016 has been a big year for the whole Dreamville Records team; Bas continues to be considered as having released one of the year’s best albums in Too High to Riot, and Cozz wasted no time in the new year, releasing Nothin’ Personal back in January. Nearly a full year later, and the Los Angeles MC has released a video for one of the project’s standout tracks, “Grow,” and in many ways, that lengthy wait makes a lot of sense.
“I grew like two years over the fall/I grew like five years over the summer, no wonder I’m so smart,” he raps on the second verse.The song, as its title suggests, is about personal growth and serves as a reminder that we’re all just trying to reach our destinations, at our own pace. However, sometimes we must actively choose to grow, lest we get complacent or burdened with pain. In the video, mortality and delusions of invincibility live side-by-side, as several people living in the same house each face life and death in different ways. Illness, drug abuse, heartbreak, and body shaming are all prevalent in the household, while outside several different life journeys unfold. There are what appear to be subdued but powerful allusions to Mike Brown and Trayvon Martin, perhaps to remind us that growth is a luxury not awarded to all of us.
“Grow,” which was produced by Joshua “Meez” Morgan and features Correy C is available as a free download, along with the rest of Nothin’ Personal.