Kendrick Lamar, Ab-Soul, ScHoolboy Q & Jay Rock Bring Holiday Spirit To Watts (Videos)
In its third annual installment, the TDE Christmas concert and toy giveaway took place on Tuesday (December 20), this time at the Nickerson Gardens Projects in Watts, a neighborhood of South Central Los Angeles. Label-mates Kendrick Lamar, Schoolboy Q, Jay Rock, Ab-Soul, Isaiah Rashad, SZA, and Lance Skiiiwalker all put on for Top Dawg Entertainment, while A$AP Rocky, Wiz Khalifa, and O.T. Genasis joined in on the fun, and all for a good cause.
For a huge crowd of adoring fans, Kendrick and Jay performed “Money Trees” off K Dot’s 2013 album good kid, m.A.A.d city.
Kids can be seen sharing the stage with the two hometown heroes, who rejoin forces to perform “Vice City” off Jay Rock’s 2015 LP 90059 (the zip code for his native Watts). Kendrick used the opportunity to bust off a quick freestyle, too, which was shared on TDE’s Twitter.
Ab-Soul provided fans with some of the newest material on the bill, thanks to his December 9 LP, Do What Thou Wilt. ScHoolboy Q brought “tHat part” to life, invigorating the outdoor event with Blank Face LP energy.
First Lady of Top Dawg, SZA, performed her dreamy 2014 Z single “Babylon” for an enthused crowd, as well. It’s a welcomed sight, as she and the label were recently involved in a very public back-and-forth about the delay in the release of her LP.
Isaiah Rashad showed off his own 2016 material in the form of The Sun’s Tirade, his debut solo album. However, he also had something for fans who’ve been following him since 2014’s Cilvia Demo, and performed its single “I Shot You Down.”
But perhaps the most anticipated performance came from Black Hippy as a unit. Kendrick Lamar, Ab-Soul, and ScHoolboy Q joined Jay Rock on stage for an ensemble performance of “Vice City,” and it was live.
In addition to the performances, the event doubled as a toy drive for kids in need, allowing the TDE family to give back to the community from whom they receive so much support.