De La Soul’s Latest Album Produces Another Video With A Dramatic Reveal At The End
It is approaching a year since De La Soul’s …and the Anonymous Nobody album released. In the time since, there have been Grammy nominations, peaks on the Rap charts, and a plethora of talking points for the album crowd-funded by Da.I.S.Y. Heads back in 2015.
In December, the Long Island, New York trio released a video for “Memory Of…(US),” featuring Pete Rock and Estelle. That visual used a wedding and clever flashback cuts to show a woman choosing between two men, the presumed loves of her life. There was a reveal at the conclusion, cementing that painful decision, and those affected.
Similarly, the video for “Drawn,” featuring Little Dragon does not provide all the answers and details up front. While Posdnuos does make an eventual appearance, the visual centers around a female artist as its protagonist. Her creativity deals with suicide—cutting, hanging, and more, and, as is often the case, there is an intersection between art and life. When the beat drops out from the song, Plug 1’s verse (from the theater seats during rehearsal), has him saying “I’m mortal,” with others seeing him as invincible.
While Little Dragon’s Yukimi Nagano dominates the track, that aforementioned closing verse is among the LP’s most poignant:
“One, two / Yo, I’m with the paper plate, hold / Too many dreams, a paperweight took a toll / Food on the floor, not on the wasted or new / Or what’s being pasted and know that it’s not a copy / I own a prize instead of gas prices / Lyrically wonder why I travel past the nicest / Born in a generation that don’t generate patience / I travel too fast for you to clock me (time) / Not always a good thing / You can lose the love of your life to a lifetime of love on tour / I didn’t mean to be a whore but my hormones / Had me like a fiend screamin’ ‘What you got for me?’ / Two words (I’m mortal) / But the fans slid ’em both together and removed the apostrophe / Hip-Hop’s lords maybe but my ways need laundering / Time’s a-ticking, stop squandering!”
A.T.A.N. also features Snoop Dogg, 2 Chainz, Roc Marciano, and Usher, among many others.