The impact of Rap songs on the real lives of listeners continues to thrive well into the genre’s 5th decade of existence. On his latest album, May’s Everybody, Logic featured a song with the curious title “1-800-273-8255.” Featuring Alessia Cara and Khalid, the LP’s third single draws its name from the phone number for the National Suicide Prevention Lifeline, a 24/7, free and confidential support system for anyone struggling with suicidal thoughts or those concerned for the well-being of others who might.

Today (July 13), Logic shared a recent press release from the Lifeline, one which champions the rapper’s song for raising awareness about suicide prevention.

The most important song I’ve ever wrote… pic.twitter.com/Lmfu9BnF31

— Bobby Tarantino (@Logic301) July 12, 2017

“The release of ‘1-800-273-8255’ is an unprecedented, watershed event for the National Suicide Prevention Lifeline. By using his artistic voice, Logic has addressed suicide thoughtfully and creatively to inspire fans to seek help and find hope,” reads the statement. The organization also includes some impressive statistics, sharing that, on the day of the song’s release (April 28), the organization received “the second highest daily call volume in its history,” with 4,573 calls constituting a 27% increase when compared to the average volume of calls on the same day of the week for the three weeks previous.

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Furthermore, the press release also documents the spike in Google searches for the Lifeline’s phone number, by an astounding 100% increase. Since the album’s release, “searches for the phone number have remained at a new baseline that is 25% higher than before the song was released,” suggesting that, as folks keep listening to the LP, the Lifeline continues to be a source of life-saving refuge. Similarly, the Lifeline’s social-media traffic has experienced triple the traffic (at least, on Facebook) since Logic’s song dropped and many of those contacting the organization specifically mention having heard the record.

The American Federation for Suicide Prevention lists suicide as the 10th leading cause of death in the United States, with an average of 44,100 men, women, and children taking their own lives each year. This breaks down to 121 suicides each and every day. In 2015, White males committed 7 out of 10 suicides, with their middle-aged demographic the likeliest to die by suicide. The number of those attempting suicide are far higher, with 25 unsuccessful attempts for every suicide.

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According to its official website, the National Suicide Prevention Lifeline was founded in 2005 and is today comprised of “a national network of over 160 local crisis centers, combining custom local care and resources with national standards and best practices.” The National Suicide Prevention Lifeline toll-free number, 1-800-273-TALK(8255) connects the caller to a certified crisis center near where the call is placed.

h/t HipHopDX.