Hip-Hop has a long history of artists bootlegging their own material. During his frustrations with former label Death Row Records, Tha Dogg Pound’s Daz Dillinger sold a number of independent albums of material from Tha Row vaults, including Tupac recordings. Rapper Blu threw copies of his No York album into the audience during concerts, months ahead of his what was intended to be his major label debut. King T back-door released his Kingdom Come album years after recording the Aftermath Entertainment LP with Dr. Dre.

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50 Cent may have just admitted that he’s done it on the grandest scale yet. Over the weekend, the G-Unit honcho accused Starz of suggesting he leaked episodes of his hit show Power. In an Instagram post the Queens, New Yorker openly stated it. In another post that day, Fif’ told a fan that he was also keenly aware that leaks of HBO series Game Of Thrones led to a reported ratings boost.

Today (August 16), 50 Cent apparently admitted that he was behind the leak. After ratings apparently suggested a 10% boost, the outspoken MC outed himself on social media. However, he does not appear to be any closer with the network which airs Power. “They glad I leaked the sh*t now,” he wrote.

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Long before his work in film and television, 50 proved to be a guerilla marketing master through interviews, mixtapes, and disses to peers ahead of big releases.

In both posts, 50 used the opportunity to promote his upcoming BET takeover next month. Power is currently in its fourth season. Starz has yet to respond publicly to 50’s latest admission.